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Learning Target 2.1 - Graphic Design Standards

  Exceeds Mastery (4) Mastery (3) Approaching Mastery (2) Still Developing (1)

STANDARD 2: GRAPHIC DESIGN

2.1 I design visually appealing documents that adhere to most design standards and communicate a compelling message or meaning. I design visually appealing documents that adhere to most design standards. I design visually appropriate documents that adhere to some design standards. With teacher or peer assistance/guidance, I design documents that adhere to deisgn standards. Without teacher or peer assistance/guidance, I design documents that adhere to few design standards.

Criteria For Mastery

  • The design shows evidence of the application of the principles of design: balance, proximity, alignment, repetition, contrast, and white space.
  • The design shows evidence of the application of the principles of typography.
  • The design shows evidence of the application of the principles of color theory.

The Principles of Design

The principles of design are balance, proximity, alignment, repetition, contrast and white space. The principles govern the relationships between the elements used in the design and organize the composition as a whole. Successful design incorporates the use of the principles to communicate the intended message effectively. They help designers organize the images and type on the page, so that it feels more comfortable to viewers and makes a greater impact.

Resources

Activities

The Principles of Typography

The Principles of Color Theory